The website
that runs your business.
Talk to it for five minutes. Parlor builds your website, then stays on as the team that runs it.
Verona
Tell it once. It runs from there.
Nothing to learn, no dashboard to figure out. If you can text a friend, you can run your business with Parlor.
You tell it about your business.
Out loud, like you'd tell a new employee. "We do Italian. We're in Hayes Valley. We've been here twelve years." Five minutes is plenty.
It builds your website.
Designed, written, photographed. Online before you finish your coffee. Text the link to your kids.
You text it when something changes.
"Add burrata to the menu." "Block off Saturday." "Send last week's story to the list." The site, the inbox, and the calendar catch up before you do.
Tuesday at Cucina Verona
A real day at one business. The owner ran it. Parlor did everything else.
The owner cooked.
While Theo updated the menu page, Wren confirmed three reservations, and Rosa answered a customer asking about gluten-free pasta.
Lina spotted slow Mondays.
She drafted a Monday-only $14 burrata lunch and slacked the chef before service started.
Mae shipped this week's newsletter.
Subject line: 'A peach is happening.' Open rate already past Mailchimp's 'good.'
Wren called the no-show.
Reseated their 5pm to a walk-in within 90 seconds. The kitchen never noticed.
Sam queued tomorrow's reel.
Carbonara, lit by sunset. Scheduled for 11am. Rosa is on call overnight.
Meet the team you just hired.
Each one is a digital employee: software, not staff, but named so you always know who does what. They know their job, they never clock out, and they all come with your site from $29 a month.
Mae studies your competitors, your local news, and your menu, then writes three SEO posts a week. Drafted, illustrated, and scheduled.
Sam runs Instagram, TikTok, and Facebook. He turns your iPhone photos into reels, replies to comments in your voice, and sends followers back to your site.
Rosa lives on your website, fielding questions about hours, the menu, parking, and dietary needs. She sounds like you, and knows when to hand off to you.
Lina reconciles your sales, tips, and labor cost, and catches mistakes before your accountant does. The morning brief lands on your phone.
Theo updates your menu, hours, and about page by text. "Add a private events page." Done in minutes, with copy and a photo.
Wren coordinates the host stand, the kitchen, and the guests. She texts diners the day before, and asks about allergies you'd forget to.
Just text it.
The owner's interface for Parlor is a text thread. You text it, it does the work, and it only touches the tools you've handed it the keys to.
The owner texts.
The work happens.
You don't have to know what's underneath. Parlor knows the menu, the calendar, the customers, the kitchen. It uses the right tool for what you asked.
Learn how it stays safeIt only does what you let it.
Permission is set per tool and per workspace. You decide what it can touch.
It asks before it spends.
No money moves without your say-so. The big decisions wait for a yes.
Every change can be undone.
Every action it takes is logged, reversible, and visible from your phone.
One screen. Your whole business.
The dashboard isn't a separate app. It's your website, with the keys. Click into anything, or text the corner of the same screen.
The middle of the dashboard is your real website. Hover anything to edit it, or text the designer to do it for you.
Reservations come in. Customers chat. Posts publish. A live feed of what's happening while you cook.
Every change is logged. Don't like the new menu line? One tap, it's back. Nothing is permanent.
Whatever you sell. Whoever you serve.
Restaurants run on Mise, the operations brain. Agencies run on Swishh, the marketing brain. Salons and contractors are live too. The module system turns a new vertical into a matter of days.
Your restaurant, on one screen.
Menu, reservations, kitchen, labor. Wired in from day one, linked to your POS and books. Text the daily special once and the site, the kitchen, and the till all catch up at once.
- Menu synced from your POS
- Reservations booked on the site
- Kitchen display and labor tracking
- Toast · Square · QuickBooks
Your chairs, always booked.
Online booking, stylist calendars, retail products, deposits. One Saturday move texts every client, every chair, every shelf at once.
- Per-stylist calendars and deposits
- Retail product catalog and checkout
- Auto reminders and rebookings
- Square · Stripe · Mailchimp
Your jobs, on a leash.
Job intake, estimate links, jobsite photos, invoicing. Quote it from the truck, send it before you leave the driveway.
- Online quote requests and intake
- Estimate + invoice links
- Jobsite photo galleries per client
- QuickBooks · Stripe · Twilio
A site that publishes itself.
Daily SEO posts. A newsletter that drafts itself. A CRM that logs every visitor. For agencies juggling dozens of brands, all of it lives in one place.
- Daily blog post, written for you
- Newsletter drafted on its own
- CRM with full visitor history
- Every client, managed in one view
One product. Every moving part.
You don't stitch together fifty tools. You open Parlor. The pieces you need switch on when you need them, and stay dark until then.
The things people ask us.
The staff you didn't have to hire.
If you've been running solo, you've been doing four jobs at once. Here's what those jobs would have cost, and what Parlor does in their place.
See what they'd do for you.
Five minutes from now,
you'll have both.
A website that looks like you mean it. And a team that keeps it running.